Wednesday, December 19, 2007

HYBRIDS OVERVALUED

Published Nov. 20, 2007 in "The Oklahoma Daily"
Viewable Online Here

Published Nov. 27, 2007 on BYU NewsNet Online
Viewable Online Here (link operational as of Jan. 4, 2008)
Note: Title of column on above website taken out of context of original article below

Linked Nov 28, 2007 by hybrid vehicles forum hybridsmarts.com
Viewable Online Here (link operational as of Apr. 2, 2008)

Discussed Dec 11, 2007 on auto industry blog automotive.com
Viewable Online Here (link operational as of Dec. 19, 2007)

This year marks the 10th anniversary of the hybrid vehicle. In the decade since the first Japan-only Toyota Prius, hybrids have overcome initial skepticism and scorn to become prolific fixtures on American roads.

Hybrids have become popular not because of their lessened impact on the environment, but because of their long-term affordability.

Because of their increased gas mileage — and proven reliability — more people are driving hybrids, and that trend seems set to continue.

When hybrids were first introduced, cost was definitely a deal-breaker for most. For example, the first Prius — and its competitor the Honda Insight — was a compact car that cost as much as most full-size cars.

To make matters worse, it was also relatively slow and underpowered.

Therefore, its buyers were generally only dedicated greenies and a few well-heeled poseurs.

Enough of these early cars were sold, however, to catapult Toyota and Honda into the forefront of automotive and eco-friendly technology.

This led to an explosion in hybrid sales that has continued for third-generation Toyota and Honda hybrids.

More importantly, it convinced technologically-lagging American and European automakers that hybrids could be profitable as an image-booster and a sales-booster.

Thus, Ford and Chevy got into the hybrid game. The technology the American automakers use is slightly different, but the concept is similar.

By augmenting a normal gasoline engine with an electric motor during high-drain driving situations — accelerating, starting-up, etc. — gasoline consumption could be lessened and gas mileage increased.

Somewhat paradoxically, most of the American hybrids are Canyonero-sized trucks.

Even with hybrid technology, their gas mileage does not move past the high teens. What good does that do for the environment and alleviating oil consumption?

When gas is more than $3 a gallon, 21 miles per gallon looks much better than 18 mpg. Even at a $2000 premium, a hybrid car can seem more economical.

In this way, hybrids have become more than a buzzword. By packaging hybrid technology with huge, four-wheel-drive mammoths, car companies can go to the bank.

Consumers pounce on these vehicles, enticed by increased gas mileage.

Hybrids continue to sell well each year, and more models are introduced.

Although it’s admirable that a whole generation used to normal gasoline engines has accepted a new technology, such as hybrid cars, so thoroughly, it has done so for the wrong reasons.

In the long run, three or four more miles per gallon is no better for the environment or the nation’s dependency on foreign oil. Because of public demand for hybrids, however, automakers continue to bring them to market.

1 comment:

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